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70% OF MARKETERS ARE INVESTING IN CRM IN 2016

This year ‘Marketing trends, spend & forecasts 2016’ by ALF Insight once again highlights that investing in CRM is the focus of marketers.

CRM is still the must have Marketing tool

CRM can unlock the insights on your marketing spend.

DOES POOR DATA MANAGEMENT LEAD TO POOR GOVERNANCE?

Increasingly organisations need to demonstrate transparency and accountability when dealing with customers data.

CRM Infographic

We have created an infographic highlighting some key aspects of CRM.

Coping with change - handling regular updates from CRM providers

We are being contacted more and more by organisations who are experiencing issues around regular updates to cloud based CRM solutions

The case for business cases - What’s the business case for doing a business case?

If you look elsewhere on this site you will find details of Cantata's approach to business case development. We have specialised in the inception of projects for many years and therefore have some comprehensive collateral to help in the dev…

CRM pitfalls - Why is it so hard?

If CRM (Customer Relationship Management) were easy we probably wouldn't be spending a lot of time assisting organisations in making it work. Here are some quick tips to what can go wrong and what you can do about it.

CRM and the customer experience - How can technology support the customer experience?

While talking to a range of financial services businesses about CRM (Customer Relationship Management), Cantata people have noticed some common things in the expectations of CRM and associated technology applications.

CRM in mutual societies - Opportunities for mutual benefit

There's a view that CRM (Customer Relationship Management) is particularly appropriate to certain industries and a very reasonable understanding that other investments may take priority. The Gartner G2 paper, "How to Tell How Much Your Busi…

CRM for customer service - The source of real value?

The CRM (Customer Relationship Management) market has always been a confused and cluttered one with CRM solution vendors presenting all sorts of offerings from analytics to sales force automation and business process automation to telephony…

FSCS reform – an opportunity to make a virtue out of necessity?

As part of overall plans to improve the reputation of UK financial services, the FSA is proposing that, from 31 December 2010, Financial Services organisations that take deposits (such as banks and building societies) will need to be able t…

On-demand vs. On-premise - the business case

It's a contentious issue. Is on-demand really cheaper than an on-premise solution? Is the cut off point 3 years as stated by many analysts? And are there other considerations at play?

The demands of on-demand

How demanding are hosted solutions to your organisation?

The private hosting option

There are a variety of options for who supplies and maintains the hardware infrastructure and fundamental software for your CRM system.

Making Social CRM a useful reality

It’s the biggest talking point in the world of CRM, yet for many Social CRM is still unclear in its definition, objectives and benefits. How can it help, and how do you go about getting it? This article provides an introduction to the world…