CRM transformation for a
UK regulatory organisation.

How Cantata helped a national regulator modernise complaint and case management using Microsoft Dynamics CRM.

Client National UK Regulator
Platform Microsoft Dynamics CRM
Scope Multi-Department Rollout
Key Focus Casework & SLA Control

Background & Context

Modernising high-volume casework across the whole organisation.

A UK regulatory organisation needed to modernise the way it managed high-volume complaints, casework, communications and reporting across multiple departments. Cantata had supported the organisation’s CRM journey for a number of years, initially introducing Microsoft Dynamics CRM for a specific operational team before helping extend the platform across the wider organisation.

The engagement evolved into a wider transformation programme, bringing the organisation’s core complaints process into a single CRM environment used by teams across the business.

Operational Complexity

The Challenge

Operating in a high-scrutiny environment, the regulator faced disparate tools, fragmented citizen journeys, and manual operational bottlenecks.

Legacy Systems & Disjointed Steps

The organisation relied on several legacy systems and manual steps to manage complaints and related casework, driving operational friction and slowing case progression.

Fragmented Case Visibility

Teams needed a clearer end-to-end view of each case, including historical communications, assigned tasks, associated documents and service-level commitments.

Digital Ingestion Gaps

Online complaints needed to flow directly from the public-facing complaints channel into CRM so inbound work could be triaged, allocated and monitored efficiently.

Departmental Variations

Different operational departments required tailored processes, specific training materials and custom reporting configurations to support their individual statutory responsibilities.

Strategy & Delivery

Our Solution: A Unified Complaints Architecture

Cantata implemented and extended a Microsoft Dynamics-based CRM solution to support complaint management, case handling, communications and reporting.

The system was designed to give users a single, structured view of work across the full case lifecycle, while supporting department-specific workflows where needed.

Connected Operational Workflow

The solution integrated directly with the organisation’s public-facing complaints website, enabling online submissions to appear immediately in CRM for rapid triage and allocation.

Web intake to automated CRM triage
Integrated SharePoint document store
Full Outlook & CRM email tracking
Dynamic SLA & performance dashboards

Platform Capabilities

Key Functionality Delivered

The CRM platform provided a consistent, extensible foundation for managing complaints and related activities across the organisation.

Complaints Website Integration

Direct connection between the public intake portal and CRM backend.

Queue Management

Automated rules for systematic triage, assignment and workload distribution.

End-to-End Visibility

Unified view across entire complaint lifecycles and casework stages.

Centralised Case Handling

Consolidated logging of tasks, stakeholder activities and all correspondence.

SharePoint Integration

Robust document management, secure file attachments and versioning.

Dual Email Tracking

Bi-directional tracking directly from CRM and Microsoft Outlook.

CRM Mail Merge

Standardised letter and notice creation directly populated with case data.

Cloning & Grouping

Case cloning and parent-child hierarchies to handle multi-party investigations.

Service-Level Tracking

Targeted SLA tracking driven by case category, urgency and creation timestamps.

Dashboards & Regulatory Reporting

Real-time reporting suites tailored for operational case officers, team supervisors and executive management.

Partnership Advantage

Why Cantata

Long-term advisory and technical excellence tailored to statutory governance demands.

Independent CRM Expertise

Cantata provided practical, vendor-neutral guidance shaped around the organisation’s needs rather than a one-size-fits-all product approach.

Complex Integration Capability

Cantata connected CRM with public-facing digital channels and SharePoint, helping reduce manual handling and improve data consistency.

Process-Led Design

The solution was built around real operational workflows, giving teams clearer ownership, better visibility and stronger control over case progress.

User Adoption Support

Tailored training and post-go-live support helped users build confidence and get value from the system quickly across every department.

Scalable CRM Foundation

The platform provided an adaptable, robust framework that could be extended across further departments, teams and regulatory functions as the organisation expanded over time.

People & Change

Delivery and Adoption

Cantata supported users across multiple departments with tailored training materials and structured training sessions. Initial training was followed by further sessions after go-live, giving users the opportunity to raise questions, build confidence and receive more advanced guidance where required.

Measurable Impact

Results

The organisation replaced ageing systems, reduced duplication, simplified website integration and improved visibility across complaints, communications and case activity.

Cantata’s combination of CRM expertise, integration experience and user-focused delivery helped create a more streamlined, scalable and manageable way of working, with better reporting and stronger control over case progress.

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