What is a CRM Strategy? Today's competitive business environment requires maintaining good customer relationships for long term growth. A solid customer relationship management (CRM) strategy is the foundation of long-term relationships with customers, sales performance, and data-driven decisions. This guide defines CRM, why it's important for your business and how to build a strategy that drives sales growth.

In today's competitive business landscape, nurturing customer relationships is paramount.

In today's fiercely competitive business landscape, achieving organisational success requires seamless customer relationship management (CRM).

2022 saw Cantata celebrate our 20th anniversary. During that time we’ve been privileged to work with some incredible organisations in the UK and worldwide. We look back on some of the sectors and markets we’ve tackled.

2022 sees Cantata celebrate our 20th anniversary. A lot has changed in the world of CRM, but some things seem very similar. We ponder the CRM market, 20 years on!

2022 sees Cantata celebrate our 20th anniversary. We are delighted to report continued growth in clients and markets around the world.

Why it is critical to ensure you plan your Customer Relationship Management initiative with ROI in mind

Why it’s now so difficult to price complex CRM implementations.

In a world awash with data, infrastructure choices have become more important than ever

Sales leaders increasingly use client focussed win-loss reviews to gain valuable insight to the real factors that affect B2B buying decisions.

How e-commerce and ERP requirements are combining with traditional core CRM needs, and how the technology is adapting.

Ever-increasing functionality has meant CRM solutions now are more complex than ever; integration is key, and it is increasingly challenging to select optimal components in your overall solution.

This post looks at areas you should consider if someone exercises their right to be forgotten.

This blog post looks at basic points of what needs to be covered to comply with the GDPR.

Explicit consent is key to managing data under GDPR and there is a flurry of activity underway at present with organisations looking to build on and validate the consents they believe are already in place.

The introduction of GDPR regulations presents a number of challenges and opportunities for businesses over the months before it becomes effective in May 2018. Cantata is already working with a number of clients to ensure a smooth and compliant transition for their business. With this experience, we thought it was useful to publish a series of blogs over the next few months highlighting key challenges and experiences which may be useful to others.

This year ‘Marketing trends, spend & forecasts 2016’ by ALF Insight once again highlights that investing in CRM is the focus of marketers.

CRM can unlock the insights on your marketing spend.

Increasingly organisations need to demonstrate transparency and accountability when dealing with customers data.

We have created an infographic highlighting some key aspects of CRM.

We are being contacted more and more by organisations who are experiencing issues around regular updates to cloud based CRM solutions

It’s the biggest talking point in the world of CRM, yet for many Social CRM is still unclear in its definition, objectives and benefits. How can it help, and how do you go about getting it? This article provides an introduction to the world of Social CRM, and the opportunities and issues it brings.

There are a variety of options for who supplies and maintains the hardware infrastructure and fundamental software for your CRM system.

How demanding are hosted solutions to your organisation?

It's a contentious issue. Is on-demand really cheaper than an on-premise solution? Is the cut off point 3 years as stated by many analysts? And are there other considerations at play?

If you look elsewhere on this site you will find details of Cantata's approach to business case development. We have specialised in the inception of projects for many years and therefore have some comprehensive collateral to help in the development of the initial cost/benefit analysis for projects.

If CRM (Customer Relationship Management) were easy we probably wouldn't be spending a lot of time assisting organisations in making it work. Here are some quick tips to what can go wrong and what you can do about it.

While talking to a range of financial services businesses about CRM (Customer Relationship Management), Cantata people have noticed some common things in the expectations of CRM and associated technology applications.

There's a view that CRM (Customer Relationship Management) is particularly appropriate to certain industries and a very reasonable understanding that other investments may take priority. The Gartner G2 paper, "How to Tell How Much Your Business Will Benefit from CRM", 09 April 2003, highlights that companies in competitive, commoditised markets tend to need CRM the most.

The CRM (Customer Relationship Management) market has always been a confused and cluttered one with CRM solution vendors presenting all sorts of offerings from analytics to sales force automation and business process automation to telephony systems. As a result the focus of where to achieve value from CRM has been vague at best and disastrously wrong in some instances.

As part of overall plans to improve the reputation of UK financial services, the FSA is proposing that, from 31 December 2010, Financial Services organisations that take deposits (such as banks and building societies) will need to be able to provide a complete list of every customer’s deposits within 48 hours. This is to ensure that the Financial Services Compensation Scheme (FSCS) can quickly compensate customers should the need arise.

The integration of AI within CRM platforms is revolutionising how organisations manage customer interactions.